The Wine Key meets with its clients to determine the scope of each project and proposes viable options to achieve the desired goals. With over a dozen years in the wholesale arena where both suppliers and retailers/restaurateurs were our customers, there is a free association of ideas that stems from having seen all sides of the industry and catered to multiple agendas.

Ideas that worked:

An in-house education program at the supplier level designed to cover the subject of Australia and Australian wine from A to Z…

• Provides a comprehensive tutorial on the subject for new and existing employees
• Serves as an everyday reference for managers and employees
• Serves to drive home corporate mission and marketing statements
• Provides global comparisons and points of difference (key selling points) between Australia and other wine countries

The Passport Wine Club (designed at supplier level, executed at retail level) is intended for companies with large and diverse wine portfolios. It is formatted to:

• Lock up floor space
• Insure an ever-changing monthly display
• Insure regular placements of new items
• Build the overall wine business within the account

Pocket-sized, laminated food and wine pairing cards (for retaurant wait staff) match a restaurant’s wine list with its most popular menu items…

• Provides easily memorized wine descriptions
• Facilitates upselling
• Assists new hires
• Provides a “safety net” for existing employees
• Maximizes customer satisfaction