Welcome to The Wine Key.

The Wine Key provides corporate wine training and consulting services tailored to fit a company’s services, sales force, wine portfolio, and marketing needs.

We develop customized trade- and consumer-oriented wine education programs through live-lecture and/or on-line study modules.

Our programs and seminars are designed to assist our clients with

• Training the Trainer
• New Hire Training
• Assimilating New Brands
• Corporate Consolidation
• Continuing Education and Professional Development

We can train your sales force or wait staff on any wine subject from grape growing and wine making to the specific wines and wine regions of the world. Seminars and study modules are available at every skill level and are tailored in presentation to appeal to their target audience.